Yesterday DH and I went to Costco to replenish his microwave popcorn supply. He has a bit of a popcorn addiction, and they have a coupon right now. The box of popcorn had a big advertisement about how popcorn is a whole grain, so it's gotta be healthy, right?
We were waiting in line, and the people behind us had a box of the popcorn. They were debating whether or not to buy it or not.
"Do you think whole grain popcorn tastes any different than regular popcorn? I wonder if it's browner. What if we don't like it as much as the old stuff?"
They very nearly put their fancy, super healthy whole grain popcorn back so they could get the "regular stuff".